March 26, 2025
The Death of Bro-Science Protein: How Wellious Is Changing the Game, with Sean Hall
In this episode, Max Albert sits down with Sean Hall, the founder of wellious, a wellness-focused protein powder brand that went from a $3,000 side hustle to a multi-million dollar business—without raising a dollar of venture capital (yet).
Sean shares the full behind-the-scenes of building Wellious:
🏋️♂️ How he developed the product in just 3 months
💡 Why taste & brand matter more than hype
📈 What’s working (and what’s not) when it comes to content, influencers, and awareness
🧠 The mindset and discipline that helped him stay consistent—both in the gym and as a founder
💸 What he’s learned as he enters his first fundraise after building a profitable foundation
Whether you’re in CPG, bootstrapping a business, or trying to build a brand people actually care about—this episode is a masterclass in focus, consistency, and building something real.